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The CREATIVE
communications
agency
Built for the way INFLUENCE actually works
We earn attention for brands through bold, original ideas with sharp editorial instinct. Work we call Surface WorthyTM.
Landing coverage in the media people read and watch, the social channels they endlessly scroll and the AI systems gradually replacing traditional search.
We're here for the Age of Answers.
Surface WorthyTM
Ideas with enough originality, credibility and cultural instinct to earn their way into the places that influence people: journalism, culture, social conversation and the AI systems that now scrape those sources.
The Age of Answers
Our shorthand for the shift from people searching to people asking. Increasingly people are asking AI tools to explain, compare and recommend things, and those answers are shaped by editorial sources, cultural signals and coverage. Our proposition is built around helping brands show up in those answers.
Westfield Appoints Knock Three Times as UK Consumer PR agency
Kate Addy named as Co-Founder and CEO
Five things I’ve banned in my new creative business
Bottega Veneta’s creative epitomises ‘quiet luxe’.
Common Interest backs new venture led by One Green Bean founder Kat Thomas
Serena, GLP-1s and the creative tension: three lense...
What the cluck? The Ordinary skincare brand sells eggs, but why?
AI is
CHANGING
search behaviours
Most PR agencies have licensed an AI tool and carried on as before. We started differently. Knock Three Times was built from scratch for the AI era and we’re committed to moving with it, not chasing it. Our capabilities and efficiencies are supercharged by it, and we’re open about that.
We use AI where it makes sense. But never to generate ideas. Originality is the one thing AI, trained on what already exists, will never master. That part stays human. At least on our watch.
EDITORIAL is key
to this new era
We combine creative thinking with a deep understanding of how stories travel today. Through journalism. Through culture. Through the tech platforms and social channels that now have a big hand in shaping what people think, feel, trust and choose.
ORIGINALITY
cuts through
In a world shaped by algorithms and automation, only work with real originality and cultural instinct travels.
That’s what makes it Surface WorthyTM. It's what gets seen, shared and trusted.
We handle all aspects of earned-first brand communications. Our expertise spans a number of areas:
Creative campaigns
Original, culturally-led ideas built to earn their way into the conversation and deliver impact.
AI visibility
Ensuring your brand’s stories surface in the machine answers shaping opinion in the Age of Answers.
Media relations
Editorial relationships and storytelling that lands coverage where it matters.
Social media strategy
Platform-native thinking that builds presence and drives engagement.
Influencer and creator
Working with the right voices in the right way, when they're the best route to build credibility and reach.
Brand and cultural strategy
Understanding how your brand contributes to and shows up in culture.
Newsjacking and cultural moments
Moving fast and being opportunistic when the moment demands it.
Our three-step process for Surface WorthyTM results
Audit
We take a scientific read of your footprint in LLMs
Architect
We build strategies to influence media and machines
Readiness
We optimise media materials for coverage and AI visibility
We’re a team of experienced communications professionals, led by two founders who between them have spent four decades shaping some of the most talked-about campaigns in the industry.
Kat Thomas
Our Chief Creative, oversees creative output and leads our client advisory work.
She founded the multi award-winning One Green Bean in Sydney in 2007, expanded it to London in 2015. She built it into one of the most creatively recognised PR agencies before selling to Havas and leaving in 2025.
Across more than two decades partnering with
some of the world's biggest consumer brands, she has accumulated hundreds of awards, including multiple Cannes Lions and a Titanium Lion for Creative Effectiveness. Her work is known for its irreverence
and cultural instinct.
Kate Addy
Our Chief Exec, leads strategic planning and operations.
She spent six years as Managing Partner at Ready10, a PR Week Top 100 PR agency, leading multi award-winning creative comms for brands like TikTok, McDonald's and Lime alongside her remit for agency growth.
She’s held senior roles both agency side and in-house throughout her career, and frequently scoops many of the notable industry awards. Her work has been recognised with Cannes Lions wins, among others, as well as multiple Agency of the Year accolades from the likes of PR Week, PRCA and CIPR.
Kate is known for her progressive approach to earned-first strategy, rigorous thinking and a commercial instinct that ensures creative ambition is firmly grounded to deliver work with measurable impact.